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Entrepreneurship Educators Association
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Certified Entrepreneurship Educator Program - Brochure

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Meet Your Subject Matter Experts

Dave Gee, MBA

Choton Basu, PhD

Chris Cain, JD

Dave Gee

Subject Matter Expert - Entrepreneurship Education

University of Wisconsin - MBA Faculty 

University of Wisconsin-Whitewater - Faculty 

Classmunity - CMO & Co-Founder

Humana - Marketing Manager

TDS - Marketing Manager

Restart - Author

The College Student Startup Guide - Author

The Corporate Refugee Startup Guide - Author

Marquette University - MBA

University of Wisconsin - Whitewater - BBA

Chris Cain, JD

Choton Basu, PhD

Chris Cain, JD

Chris Cain

Subject Matter Expert - Intellectual Property

Foley and Lardner - Partner

Foley and Lardner - Co-Chair Transactions Practice Group

Catapult Chicago - Founding Partner

Sonic Foundry - VP and General Counsel

Arthur Anderson - Senior Tax Manager

Certified Public Accountant

University of Minnesota - J.D.

University of Wisconsin Madison - B.S.

Choton Basu, PhD

Choton Basu, PhD

Troy Henikoff, MS

Choton Basu

Subject Matter Expert - Social Entrepreneurship & Innovation

  University of Wisconsin-Whitewater - MBA Faculty Tech Innovation and  Project Mgt.

Enactus – Sam Walton Fellow 

Enactus - National Champion Faculty Advisor

StriveOn – Founder 

Headfake Innovation – Co-founder

University of Memphis – Ph.D. 

University of Tennessee, Chattanooga – MBA St. Xavier’s College – B.Com

Troy Henikoff, MS

Tatiana Rodriguez, MS

Troy Henikoff, MS

Troy Henikoff

Subject Matter Expert - Venture Capital

Math Venture Partners Executive Director

Northwestern University - Entrepreneurship Faculty

Techstars - Director

Eat Street - Board

Board Member - Built In

Board Member - Chowly

Northwestern University - M.S. Engineering

Brown University - B.S. Engineering 

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Tatiana Rodriguez

Subject Matter Expert - Digital Content

Tatiana Teaches - Founder 

Rutgers University -  Faculty

Rutgers University -  Trainer

Rutgers University - Online Teaching Certificate

Rutgers University - MS

Rutgers University - BS

Wayne Breitbarth, MBA

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Wayne Breitbarth

Subject Matter Expert: LinkedIn

CEO & Founder, Power Formula

National Speakers Association, Speaker

Secure Futures - Board Member

Urban Promise - Founder and Mentor

Marquette University, MBA

University of Wisconsin-Whitewater, BBA

Certified Entrepreneurship Educator Curriculum

Business Models

Business Models

Business Models

Business Models

What will students learn?

  • Define the various forms of entrepreneurship
  • Describe the elements in a business model
  • Create a business model
  • Develop business model hypotheses
  • Conduct discovery research
  • Pivot a business model
  • Acquire skills to search for available patents, trademarks, and copyrights

Brand Development

Branding

Business Models

Business Models

What will students learn?

  • Define the core components of brand
  • Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
  • Determine the availability of website addresses and social media brands
  • Create their own logo
  • Create their own promotional video
  • Define website development, website management, paid search, se

What will students learn?

  • Define the core components of brand
  • Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
  • Determine the availability of website addresses and social media brands
  • Create their own logo
  • Create their own promotional video
  • Define website development, website management, paid search, search engine optimization, major social media platforms, eCommerce, and marketing automation.

Marketing

Marketing

Business Models

Marketing

What will students learn?

  • Develop their own website
  • Conduct a website performance test
  • Create a Google Ad
  • Create a Facebook Ad
  • Create company social media presence on Facebook, Twitter, YouTube, and LinkedIn
  • Create an eCommerce store
  • Develop engaging user content
  • Develop a sales funnel

Intellectual Property

Legal

Funding & Financials

Funding & Financials

What will students learn?

  • Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
  • Define intellectual property
  • Define copyrights
  • Define trademarks
  • Differentiate between design and utility patents
  • Explain the process of licensing
  • Describe the considerations of contracts
  • Define sales 

What will students learn?

  • Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
  • Define intellectual property
  • Define copyrights
  • Define trademarks
  • Differentiate between design and utility patents
  • Explain the process of licensing
  • Describe the considerations of contracts
  • Define sales contracts, employment contracts, supplier contracts, non-compete and non-disclosure contracts

Startup financing

Funding & Financials

Funding & Financials

Funding & Financials

  • Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
  • Identify the elements of market valuation 
  • Describe the benefits and challenges associated with equity distribution
  • Select t

  • Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
  • Identify the elements of market valuation 
  • Describe the benefits and challenges associated with equity distribution
  • Select the appropriate funding method(s)
  • Development of a Pitch
  • Analyze Profit and Loss Statements(Income Statements), Balance Sheets and Cash Flow Statements

Launching a startup

Launching & Pivoting

Funding & Financials

Launching & Pivoting

What will students learn?

  • Determine the skills needed by the founding team
  • Identify the benefits of advisors
  • Create a board of directors
  • Define a beta and when to use it
  • Define a pilot and when to use it
  • Describe and predict possible pivots that will need to be made with their startup idea
  • Create of a launch project plan
  • Create of  business plan

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Entrepreneurship Educators Association

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