Meet Your Subject Matter Experts
Dave Gee, MBA
Choton Basu, PhD
Chris Cain, JD
Subject Matter Expert - Entrepreneurship Education
University of Wisconsin - MBA Faculty
University of Wisconsin-Whitewater - Faculty
Classmunity - CMO & Co-Founder
Humana - Marketing Manager
TDS - Marketing Manager
Restart - Author
The College Student Startup Guide - Author
The Corporate Refugee Startup Guide - Author
Marquette University - MBA
University of Wisconsin - Whitewater - BBA
Chris Cain, JD
Choton Basu, PhD
Chris Cain, JD
Subject Matter Expert - Intellectual Property
Foley and Lardner - Partner
Foley and Lardner - Co-Chair Transactions Practice Group
Catapult Chicago - Founding Partner
Sonic Foundry - VP and General Counsel
Arthur Anderson - Senior Tax Manager
Certified Public Accountant
University of Minnesota - J.D.
University of Wisconsin Madison - B.S.
Choton Basu, PhD
Choton Basu, PhD
Troy Henikoff, MS
Subject Matter Expert - Social Entrepreneurship & Innovation
University of Wisconsin-Whitewater - MBA Faculty Tech Innovation and Project Mgt.
Enactus – Sam Walton Fellow
Enactus - National Champion Faculty Advisor
StriveOn – Founder
Headfake Innovation – Co-founder
University of Memphis – Ph.D.
University of Tennessee, Chattanooga – MBA St. Xavier’s College – B.Com
Troy Henikoff, MS
Tatiana Rodriguez, MS
Troy Henikoff, MS
Subject Matter Expert - Venture Capital
Math Venture Partners Executive Director
Northwestern University - Entrepreneurship Faculty
Techstars - Director
Eat Street - Board
Board Member - Built In
Board Member - Chowly
Northwestern University - M.S. Engineering
Brown University - B.S. Engineering
Tatiana Rodriguez, MS
Tatiana Rodriguez, MS
Tatiana Rodriguez, MS
Subject Matter Expert - Digital Content
Tatiana Teaches - Founder
Rutgers University - Faculty
Rutgers University - Trainer
Rutgers University - Online Teaching Certificate
Rutgers University - MS
Rutgers University - BS
Wayne Breitbarth, MBA
Tatiana Rodriguez, MS
Tatiana Rodriguez, MS
Subject Matter Expert: LinkedIn
CEO & Founder, Power Formula
National Speakers Association, Speaker
Secure Futures - Board Member
Urban Promise - Founder and Mentor
Marquette University, MBA
University of Wisconsin-Whitewater, BBA
Certified Entrepreneurship Educator Curriculum
Business Models
Business Models
Business Models
What will students learn?
- Define the various forms of entrepreneurship
- Describe the elements in a business model
- Create a business model
- Develop business model hypotheses
- Conduct discovery research
- Pivot a business model
- Acquire skills to search for available patents, trademarks, and copyrights
Branding
Business Models
Business Models
What will students learn?
- Define the core components of brand
- Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
- Determine the availability of website addresses and social media brands
- Create their own logo
- Create their own promotional video
- Define website development, website management, paid search, se
What will students learn?
- Define the core components of brand
- Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
- Determine the availability of website addresses and social media brands
- Create their own logo
- Create their own promotional video
- Define website development, website management, paid search, search engine optimization, major social media platforms, eCommerce, and marketing automation.
Marketing
Business Models
Marketing
What will students learn?
- Develop their own website
- Conduct a website performance test
- Create a Google Ad
- Create a Facebook Ad
- Create company social media presence on Facebook, Twitter, YouTube, and LinkedIn
- Create an eCommerce store
- Develop engaging user content
- Develop a sales funnel
Legal
Funding & Financials
Funding & Financials
What will students learn?
- Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
- Define intellectual property
- Define copyrights
- Define trademarks
- Differentiate between design and utility patents
- Explain the process of licensing
- Describe the considerations of contracts
- Define sales
What will students learn?
- Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
- Define intellectual property
- Define copyrights
- Define trademarks
- Differentiate between design and utility patents
- Explain the process of licensing
- Describe the considerations of contracts
- Define sales contracts, employment contracts, supplier contracts, non-compete and non-disclosure contracts
Funding & Financials
Funding & Financials
Funding & Financials
- Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
- Identify the elements of market valuation
- Describe the benefits and challenges associated with equity distribution
- Select t
- Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
- Identify the elements of market valuation
- Describe the benefits and challenges associated with equity distribution
- Select the appropriate funding method(s)
- Development of a Pitch
- Analyze Profit and Loss Statements(Income Statements), Balance Sheets and Cash Flow Statements
Launching & Pivoting
Funding & Financials
Launching & Pivoting
What will students learn?
- Determine the skills needed by the founding team
- Identify the benefits of advisors
- Create a board of directors
- Define a beta and when to use it
- Define a pilot and when to use it
- Describe and predict possible pivots that will need to be made with their startup idea
- Create of a launch project plan
- Create of business plan